Mapping, Money and Meaning by and with Shapeshifters: Eric Poettschacher
The increase in public attention towards the creative industries has moved creative enterprises and their codes of conduct from the periphery to center stage. With this heightened interest comes a rapid growth in communication between the “old economy” policy makers and creative entrepreneurs. Shapeshifters sees a huge potential to install new investment models and utilize resources for the common good.
But implicit beliefs can limit opportunities to build and sustain business relations in these new business systems. For it to work, there is a need to look more closely at the complex cultural DNA of creative companies. Shapeshifters has been working on a global research project since 2006 in order to develop a new mapping of Creative Tribes and Value Zones and shape more sustainable connections between creatives and investors.
In this workshop, the following research findings will be presented to the public the first time ever:
* A new business map: Value Zones and New Social Territories in the Creative Sector
* Social Tools: A Cultural Due Diligence for the creative industries
* The meaning of market intelligence in the matchmaking between "Money" and "Meaning"
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