Reto Wettach is a Professor at the University of Applied Sciences in Potsdam, where he teaches "Physical Interaction Design" and researches innovative, bodily-focused approaches to Human-computer interaction. Reto is also the founder and design director of the Interaction Design Studios (IxDS), a design agency in Berlin. Reto has previously worked as an Associate Professor with the Interaction Design Institute in Ivrea, and as a designer/researcher with Sony in Tokyo and Ideo in San Francisco. He studied Industrial Design at UdK Berlin and Mechanical Engineering at TU Berlin. Prior to his studies, Reto had an apprenticeship as a stonemason in Southern Germany.
Since 2007, Reto has been part of international team of designers and developers working on Fritzing - an open-source initiative to support designers and artists to take the step from physical prototyping to actual product. The vision of Fritzing is to democratize the production of electronics.