Neuropower

Neuropower

Festival edition: 
2010
Format: 
text

Neuropower

The project Neuropower is a manipulation in the literal sense of the word. Departing from recent insights of brain research, the trained biologist Warren Neidich searches for strategies to manipulate the process of ongoing cerebral reconstruction. Through artistic means – as for instance the performative gesture – Warren Neidich attempts to re-conquer those cognitive realms which are normally subjected to the effects and mechanisms of the mass media in a globalised world defined by neoliberalism. By joining scientific and aesthetic knowledge elegantly, Neidich’s work commences right there where reality is first of all constructed: in the neuronal networks of the brain.

(Marcel René Marburger)

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