Guided Economics

01.02.2012 18:30
Festival edition: 
"Die Schulung" © Harun Farocki, 1987
"Die Schulung" © Harun Farocki, 1987

In this first curated screening of transmediale 2012’s video programme, two works are brought together which reflect on the ideological principles through which neo-liberal structures are implemented again and again in our society.
With works by Harun Farocki and René Frölke.

The advent of commercial television in Germany in 1984, and the ensuing paradigm shift away from a mandate for quality and education towards one of quotas and profit, was also – in hindsight at least – one of the motives for the founding of VideoFest. Video art was seen at the time essentially as a deconstruction of the new flood of glaringly colourful commercial imagery. The privatisation of television was, however, only part of a larger social reconstruction, which has come to be known as neo-liberalisation; it was not enough that financial capital was "freed from its shackles" through changes in regulations: people's attitudes also needed to adapt to the new system. Through an agonisingly slow piece of observation, Die Schulung – Indoctrination (VideoFilmFest ’88) reveals in detail how this difficult process plays out. By 2008, the reconstruction of society had long since been completed; neo-liberalism was sliding into its first big crisis and a banker was federal president: die Führung – Guided Tour documents his visit in this capacity to an art college.


Die Schulung – Indoctrination, Harun Farocki, de 1987, 44 min

Führung – Guided Tour, René Frölke, de 2011, 37 min


(Image: "Die Schulung" © Harun Farocki, 1987)


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